30/03/2021
Shopee Partners SkillsFuture Singapore To Uplift E-Commerce Skills Capabilities In SMEs
As the first e-commerce partner under the SkillsFuture Queen Bee programme, the partnership reinforces the significance of public-private collaboration in building a sustainable skills ecosystem to support the rising demand in e-commerce
Shopee, the leading e-commerce
platform in Southeast Asia and Taiwan, has partnered SkillsFuture
Singapore (SSG) to help local SMEs build up knowledge and skills to
operate and excel in e-commerce. As a SkillsFuture Queen Bee partner,
Shopee will take on the chief stewardship role to work with its SME
sellers to map out their skills needs and formulate a training plan that
will support their digital transformation as they expand into
e-commerce.
The pandemic has created an irreversible change in online shopping
behaviour and as a result, e-commerce has become a lifeline for many
businesses. As a leader in e-commerce, Shopee understands the challenges
that sellers, in particular SMEs, face as they foray into e-commerce.
It is not sufficient to open a shop front on the platform and be able to
sell effectively. To address the needs of the SMEs, Shopee will create a
skills support ecosystem through the SkillsFuture Queen Bee programme
by bringing its SME sellers together to learn and build up the necessary
capabilities to excel in e-commerce.
For a start, 30 SME sellers will be supported through the SkillsFuture
Queen Bee programme. The participating SMEs will be assisted by a Skills
Manager who will plan, source, design and implement a skills training
plan that is tailored to the needs of the SMEs. Besides benefitting from
the dedicated Skills Manager support, SMEs can also look forward to
thought-leadership sharing from Shopee and other industry experts, as
well as participation in curated training programmes in key areas such
as digital marketing and data analytics.
Dr Michael Fung, Deputy Chief Executive (Industry), SSG
said: “The partnership with Shopee is another milestone progress of our
SkillsFuture Queen Bee initiative to partner private sector leaders to
drive skills transformation amongst enterprises. E-commerce is a key
focus for many businesses and we are glad to have Shopee as a committed
partner to help our business community, particularly the SMEs, to
develop the needed skillsets to transform the selling aspect of their
business, and take advantage of the vast opportunities in e-commerce.”
Zhou Junjie, Chief Commercial Officer, Shopee said: “At
Shopee, brands and sellers form the backbone of our business, and we
are committed to empowering them to launch, scale and succeed online. As
the first e-commerce platform company to be appointed as a SkillsFuture
Queen Bee, we hope to continue equipping entrepreneurs and SMEs with
the relevant skills and capabilities to accelerate their digital
transformation. Being a proudly homegrown company, the SkillsFuture
Queen Bee initiative fortifies Shopee’s dedication to growing the local
e-commerce landscape, as we continue to create a community of knowledge-
and resource-sharing in the e-commerce sector in Singapore.”
“Public-private collaboration also plays an important role in driving
the advancement of the tech industry, and Shopee will continue to work
closely with local governments to advance the digital economy and help
businesses access new opportunities online.”
Shopee, as a SkillsFuture Queen Bee, will also provide the following to help upskill SMEs:
1) Shopee Seller Services Directory Portal
A one-stop portal with resources and courses to support sellers in their
online growth journey. Sellers can easily access a wide range of
vendors such as vendor listing for storage space and packaging
materials, and support grants from the government such as the Digital
Resilience Bonus.
2) Seller Influencers Programme
A community-driven initiative to sustain learning momentum and peer
networking where five high-performing Shopee sellers will be selected to
take on the role of a "seller influencer" to lead their communities by
creating groups to share best practices, knowledge and resources.
3) Campaign Opportunities
Through a dedicated campaign website, sellers will receive a
step-by-step tutorial on how to participate in campaigns. Shopee will
also be creating additional platform campaigns to boost visibility and
traffic to their online stores, and increase order volume and sales for
sellers.
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