Skills Framework for Retail

SkillsFuture Orange Banner of man with telescope

What Is it?

The Skills Framework (SFw) is a SkillsFuture initiative developed for the Singapore workforce to promote skills mastery and lifelong learning, and is an integral component of the Retail Industry Manpower Plan.

Jointly developed by SkillsFuture Singapore (SSG), Workforce Singapore (WSG), and the SPRING Singapore, together with industry associations, education institutions, training providers, organisations and unions, the Skills Framework for Retail provides useful information on:

  • Sector information;

  • Career pathways;

  • Occupations and job roles;

  • Existing and emerging skills; and

  • Training programmes for skills upgrading and mastery.

Who Is It For?

Individuals who wish to join or progress within the Retail sector, to assess their career interest, identify relevant training programmes to upgrade their skills and prepare for the desired job roles.

Employers will be able to recognise these skills and invest in training their employees for career development and skills upgrading.

Training can gain insights on sector trends, existing and emerging skills that are in demand, and design programmes to address the industry needs accordingly.

How Does It Work?

The SFw for Retail contains information on trends, career pathways, occupations, job roles, skills and competencies and training programmes.

(i) Sector Information

This section provides information on the SFw for Retail, including information on trends and workforce profiles in the sector.

Click here (PDF, 5.21 MB) to download the Guide to Occupation and Skills for the SFw for Retail.

(ii) Career Pathways

The Career Pathways show the possible options for vertical and lateral progression for advancement and growth. Five (5) tracks have been identified (i) Retail Operations, (ii) Brand Management, (iii) Marketing, (iv) Merchandising and (v) E-Commerce (Omni-Channel), which encompass 24 job roles.

Click the following link to download the Career Pathways for the Retail sector. [PDF (PDF, 74.31 KB) / Word (DOCX, 30.91 KB)]

(iii) Skills Map

The Skills Maps covers a total of 24 job roles, critical work functions, key tasks and skills and competencies aligned to the five tracks.

(a) View the Occupations/Job Roles under the SFw for Retail

Click on the tracks listed below to download the Skills Map for each track.

Retail Operations

Brand Management



E-Commerce (Omni-Channel)

(iv) Skills and Competencies

The Skills and Competencies identified for each of the job roles fall under two broad classifications: (i) Technical Skills and Competencies, and (ii) Critical Core Skills (previously known as Generic Skills and Competencies).

(a) View the Technical Skills and Competencies for the SFw for Retail

Technical Skills and Competencies comprise occupation/job-specific knowledge, skills and abilities that a person needs to have to perform the various tasks.

Click the following link to download the Overview of Technical Skills and Competencies for the SFw for Retail. [PDF (PDF, 597 KB) / Word (DOCX, 62.88 KB)]

Click here (ZIP, 19.24 MB) (ZIP, 11.85 MB) to download all Technical Skills and Competencies for the SFw for Retail.

Analytical, Conceptual and Evaluative

Brand and Channel Management

Business Continuity Management

Change Management



Customer Acquisition and Retention

Customer Experience

Customer Immersive Experience

Design and Illustration

Digital Interface Optimisation 


Corporate Governance and Policies

Infocomm Technology (ICT) 

Information and Results


Inventory Management

Leadership and People Management

Market Intelligence

Outreach and Traffic Optimisation

People and Relationship Management

Personal Management and Development

Planning and Implementation

Product Management

Programme and Campaign Management

Project Management

Public Relations

Results Achievement

Retail Analytics

Retail Sourcing

Retail System Automation and Optimisation

Risk Management

Sales and Marketing

Supplier Relationship Management

Supply Chain and Logistics Management

Visual Display and Space Optimisation

Workplace Housekeeping, Safety and Security

(b) View the Critical Core Skills (previously known as Generic Skills and Competencies) for the SFw for Retail

Each job role in every Skills Framework developed has Generic Skills and Competencies (GSCs) identified. The GSCs are employability/transferable skills and competencies.


An industry review of the GSCs was conducted in 2019, culminating in the creation of the Critical Core Skills (CCS). Visit this link to access information about the CCS. Users of the Skills Framework can also locate the GSC-to-CCS mapping document and advisory there.

(v) Training Programmes

The Training Programmes provide information on skills acquisition that are available for new entrants and in-service personnel to acquire skills and competencies required for various job roles in the Retail sector.

(a) View the Training Programmes for new entrants

These are programmes that equip new entrants with skills and knowledge for the specific job role in the sector at their respective entry level.

Click on the tracks below to download the Training Programmes for each job role.


(b) View the Training Programmes for in-service personnel

These are programmes for in service personnel to broaden or deepen specific skills and knowledge for the various job roles in the sector.

Click on the respective job roles in the designated track to download the Training Programmes relevant for each job role.

Retail Operations


Brand Management



E-Commerce (Omni-Channel)


(c) View the Training Programmes for Critical Core Skills (previously known as Generic Skills and Competencies or GSCs)

These are programmes through which individuals can acquire the Critical Core Skills (CCS), which are transferable and can be applied across sectors. The CCS facilitate employability by supporting individuals in acquiring relevant Technical Skills and Competencies (TSCs) for various job roles in different sectors. Please visit this link to access the list of CCS training programmes offered by the Institutes of Higher Learning.

For more information on Training Programmes, please visit the respective training providers’ websites or

Skills Framework Templates


This section helps users to populate Skills Framework content into editable Microsoft Word templates.

Step 1: Select template(s)

Step 2: Select Occupation(s)/Job Role(s)

Step 3: Click HERE to Download

    Get help


    We encourage enterprises that are keen to learn how Skills Framework can enhance their Human Resource practices to sign up for the Skills Framework Workshop.


    HOW you will benefit

    • Understand the intent and purpose of the Skills Framework
    • Comprehend the components of the Skills Framework
    • Enhance HR practices in the areas of talent attraction, performance and career management, learning and development through the Skills Framework
    • Adopt the Skills Framework to improve people strategy and business outcomes


    WHO should attend

    • HR practitioners who: 
      • Develop strategic HR policies and processes
      • Develop in-house workplace learning tools and platforms
      • Review strategic alignment between corporate vision and human capabilities
    • Line managers and leaders who develop and deploy performance support tools


    Click HERE to register your interest for the workshop.